Monday, November 16, 2009

wotd13

Morphing– moving smoothly from one image to another by animating using corresponding points.

Native Files – computers original files from the original application it was created in

Server-is a computer that provides the information, files, Web pages, and other services to the user that logs on to it.

Hyperlink-are the words or phrases that you click in webpage’s to go to another page.

Monday, November 9, 2009

week 12

FPO - For Position Only - term for low quality graphics that will be replaced later with hi-res graphics before final print

FRAME – an area or block which text or graphic can be placed

EMBEDDING – Including a complete copy of a text file or image within a desktop-publishing

SADDLE-STITCHING – binding method which pages are folded, stapled at the spine and then trimmed for the final publication size

Tuesday, November 3, 2009

week11

Artifact – A blemish or dust spot on an image.

Caption - lines of text that identify a picture or illustration

Export - To save a file generated in one application in a format that is readable on another application.

Font Substitution - Process in which you computer uses a font similar to the one you choose. May be similar font but could change document layout slightly. Ex. Page breaks

Friday, October 30, 2009

week10

Resolution independent – property of vector graphics which refers to the fact that they can be reduced or enlarged without any loss of quality.

Bitmap Image (bmp) A graphic image stored as a specific arrangement of screen dots, or pixels.

Bleed or Bleeding Edge - When a page or a cover design extends to and off the edge of the paper.
-Additional Reading In print design, the artwork or block of color must extend off the edge of the page. The artwork or block of color is then printed on larger-size paper. Then the printed page is trimmed to the desired size.

Color Cast Changes the hue (color) of a selected part of an image while keeping the saturation and brightness intact.
-Additional Reading Viewing an image with a color cast can be similar to viewing it through colored lenses on eyeglasses. A commonly known color cast (in graphic design) is a duotone.

Monday, October 19, 2009

Week 9

Bounce Lighting: indirect light source is bounced off of a reflective surface back towards your subject.

Byte a unit of storage capable of holding a single character., a byte is equal to 8 bits.

Bracketing: taking several photographs of the same scene with different exposure settings

Kilobyte 1,024 bytes. abbreviated as K or Kb.

Diffused Light: softened light, with less shadows and more even coverage.

Megabyte – 1,048,576 bytes. abbreviated as M or MB.

Fill Light: light source which is used to “fill-in” the shadows cast by the main light..

Gigabyte is equal to 1,024 megabytes. abbreviated as G or GB..

Monday, October 12, 2009

week8

Volume - An area of space in three dimension

Value – Relative property of light and dark area attributed to light

Texture - Arrangement of smaller elements to produce a specific appearance or feel of a surface

Grid - Area divided by equidistant horizontal and vertical lines

Wednesday, September 30, 2009

week 6

EPS – (encapsulated post script) file name extension used for postscript graphics files and that contain vector or bitmapped graphics information.

PNG (ping) – portable network graphic 8 bit or full 24 bit color transparency.

Web site colors – 216 colors common to system 8-bit colors palettes.

FireWire very fast communication cable over short distances usually for connecting digital video equipment

Wednesday, September 23, 2009

week 5

MONDAY

Contour – the outside edges of an object

TUESDAY

Serif – small decorative lines or curves on the ends of characters in some fonts

WEDNESDAY

Balance – arrangement of shapes, illustrations and text on a page

Thursday

Sans Serif – WITHOUT small decorative lines or curves on the ends of characters in some fonts

Monday, September 14, 2009

week04

Aspect-ratio - actual width to height proportion

Illusionary space - the creation of the illusion of a third dimension (depth) on a two dimensional plane.

Ad layout - a sketch that shows the general arrangement and appearance of a finished ad

Co-branding – combination of one or more brands in the manufacture of a product or in the delivery of a service

Tuesday, September 8, 2009

Visual arts - art forms that are primarily visual in nature, such as painting, photography, printmaking, and filmmaking.

Tracking – adjustment of space between all of the characters in a word

Artboard – the area bounded by a solid line, in which you create your artwork

Scratch Area -The outside area of the artboard that extends up to 227 x 227 inches – visible but NOT printable

Thursday, August 27, 2009

SENIORS!!!!!!!!!!!!!!!!!

01-Week
Moral - is a message conveyed or a lesson to be learned from a story or event.
Ethics – is the the of concepts such as right and wrong, good and evil, and responsibility.

Tuesday, May 12, 2009

week34

Profit -Money earned after all costs and expenses have been paid

Gross Profit - Difference between sales revenue and the cost of the goods sold

Gross Sales The total of all sales for the given period of time.

Invoice - Itemized list of goods that include prices, terms of sale total, taxes & fees and amount due

Monday, May 4, 2009

week33

Ascender The part of a lowercase letter that rises above the main body of the letter (as in b, d, h). The part that extends above the x-height of a font.

Arm The short, upward sloping stroke or horizontal projection of characters like the 'X' and 'L'.

Bowl The enclosed oval or round curve of letters like 'D', 'g', b', and 'o'. In an open bowl, the stroke does not meet with the stem completely; a closed-bowl stroke meets the stem.

Descender The lowest portion of letters such as 'g,' 'j,' 'p.' 'q,' and 'y' that extends below the baseline, or reading line of type. (See descender line.) The portion of a lowercase letter that extends below the base line of the letter.

Tuesday, April 28, 2009

week 32

WYSIWYG -What You See Is What You Get - the screen is exactly what will appear when printed

Boolean logic is a form of algebra in which all values are reduced to either TRUE or FALSE.

http://library.albany.edu/internet/boolean.html

codec Short for compressor/decompressor, a codec is any technology for compressing and decompressing data.

Absolute paths – referencing links outside of the current web page

Thursday, April 23, 2009

week31

MONDAY
spyware
software that gathers user information through the user's Internet connection without his or her knowledge.


TUESDAY

adware
A form of spyware that collects information about the user in order to display advertisements in the Web browser based on the information it collects from the user's browsing patterns.


WEDNESDAY

malware
Short for malicious software, software designed specifically to damage or disrupt a system, such as a virus

THURSDAY

IP spoofing
A technique used to gain unauthorized access to computers, whereby the intruder sends messages to a computer with an IP address indicating that the message is coming from a trusted host.

Thursday, April 16, 2009

week30

Week 30

MONDAY

DBA - Doing Business As - registration by which the county government officially recognizes that a new proprietorship or partnership exists.

TUESDAY

Marketing Plan - a formal written document communicating the goals, objectives and strategies of a company

WEDNESDAY

Demographics - static’s that describe a population in terms of personal characteristics such as age, gender, income, marital statue, education and occupation.

THURSDAY

Layman’s terms – words the average customer can understand

Wednesday, April 1, 2009

week29

Week -29

MONDAY
Sole proprietorship a business owned and operated by one person (Approx. 70 % of all US business)

TUESDAY
Partnership - legal agreement between two or more people to be jointly responsible for the success or failure of a business. (Approx. 10 % of all US business)


WEDNESDAY

Corporation legal entity created by either a state or federal statute authorizing individuals to operate as an enterprise

THURSDAY

Franchise legal agreement to sell parent company’s product or service in designated geographic area

Thursday, March 26, 2009

week 28

MONDAY
Smart card –credit card or similar device that contains a magnetic strip for data storage


TUESDAY
Wild card -- A symbol that represents an unknown character example - dim*.*


WEDNESDAY
Client In a computer network, any workstation that can use the resource of another, called a server

THURSDAY

Server - A computer that manages files and other resources for a network.

Monday, March 16, 2009

week 27

COLOR TEMPERATURE: A method for specifying the overall color of a light source, measured in degrees Kelvin (deg.K).
Daylight = 5000-5500 deg.K Fluorescent = approx. 4100 deg.K Indoor incandescent = 2800 deg.K


DECODE:
To separate a composite* video signal into its component parts.

ENCODE:
The process of combining analog* or digital* video signals, e.g., red, green and blue, into one composite* signal.

Fps - frames per second - rate at which video plays

Monday, March 9, 2009

week 26

DNS
Domain Name System (DNS) refers to the names used for accessing websites


Domain Name
An internet address owned by a company.

FTP
(File Transfer Protocol). A way of transferring files to or from an internet server.


HTML
(HyperText Markup Language) The system used for creating web pages, it consists of special codes to make text and pictures on a website.

Friday, March 6, 2009

new week words

25 - Week

MONDAY

TWEENING
add or modify a series of frames between two existing frames--varying the layer position, opacity, or effect to create the appearance of movement.

TUESDAY
IMAGE MAP
An area in a graphic image containing a hot spot or areas that link to other files.

WEDNESDAY

Rollover
An animation or effect created when the mouse is over an image or word.

THURSDAY
SLICE
independent file that contains its own settings such as links, rollover effects, and animation effects.

Monday, February 23, 2009

week 24

MPEG-is the acronym for Moving Picture Experts Group. This group has developed compression systems used for video data.

SMPTE TIME CODE SMPTE (Society of Motion Picture and Television Engineers)-time code is a timing reference used to synchronize two devices to the same clock. SMPTE time is broken down into hours, minutes, seconds, and frames.

dB (Decibel): A unit for expressing the ratio of two amounts of electric or acoustic signal power, used for measuring audio and video signals.

Stripe-To copy SMPTE time code to a tape

Tuesday, February 17, 2009

week23

HSB-Color model for Hue, saturation and brightness

Color separation-Artwork that will be commercially reproduced and that contains more than a single color must be printed on separate master plates, one for each color. Most commonly uses (CMYK) inks.

Additive color – RGB: various % of each colored light are added to create color.

SUBTRACTIVE COLOR - uses paints, dyes, inks, and natural colorants to create color by absorbing some wavelengths of light and reflecting or transmitting others.

Monday, February 9, 2009

week 22

well after a month or 2 of bpa we continue

NORMALIZE To adjust the highest peak of the wave form to a certain percentage thereby raising or lowering all other peaks accordingly.

MIXDOWN - The process of combining the output of all the tracks into a one stereo wave form.

MIDI -Musical Instrument Digital Interface, and is a way of communicating performance information from one piece of software / hardware to another.

MP3 - MPEG Audio Layer-3. is a compression system for music. Aprox. 10 to 1 compression rate.